Thursday, April 22, 2010

Product Review: Barnes and Noble Membership


By Denise Bertacchi
Product Name: Barnes and Noble Membership
Price: $25 for one year
Where to Get It: Online and in stores at Barnes and Noble
Product Description: Membership card that grants the user various discounts on purchases.
Recommended? No, unless you read a lot of New York Times bestsellers.

My Review:

Bookseller Barnes and Noble (B&N) offers a “membership” card that guarantees the user discounts on books and other products they sell. The catch? Membership costs $25 per year.

Signing up for a B&N membership is the only way to get really good coupons from B&N, so at first it might sound like a good deal. If a new hardback book goes for around $20, a 40% discount will save you $8 bucks! What a deal, right? You would only need to buy 3 or 4 hardback books to cover the cost of the annual membership.

How does it work? B&N sells membership cards for $25, which grants the user a discount of 40% off hardcover bestsellers, 20% off adult hardcovers, and 10% off “most anything else.” They also send out coupons via email every week. Sometimes the email has a great deal, like a recent offer of 50% off certain gifts for Mother’s Day, but more often they are coupons for 10% off the discount you normally receive when you show your card, or for 30% off particular titles they want to promote. Once a month you might receive a really good coupon for 30% off any title (which combines with your membership to be 40% off anything or 70% off a hardcover bestseller).

My problem with the membership is that the discounts are limited to what they want to sell you. Children’s bestsellers do not count for the normal 40% “everyday” discount—despite the fact that they are just as expensive and popular as adult titles. If you’re a parent who normally buys books for your kids, but have little time to read on your own, tough luck. If you like to read paperback sci-fi or romance novels, sorry—unless it’s a hardbound New York Times bestseller, you’re not going to get a big discount. Are you a writer looking for reference books? 10% off is all you’re likely to see.

I like books, but I don’t have a lot of time to read, so mostly I’m buying them for my kids. 10% off children’s titles doesn’t cover much more than the tax. I figure I would have to buy $250 dollars worth of children’s books to recoup the cost of membership. Waiting for usable coupons to show up in the email is frustrating, especially when you have a child burning through books like wildfire--and just has to have the latest release from their favorite author NOW!

If you do happen to read--and read a lot--of grown up hardcover titles off the New York Times Bestseller list, then this membership might be worth the price. But remember, you're not going to actually save any money until after you purchase that fourth bestseller.

If you want a good, reliable source of coupons for new books, you’re better off signing up for Border’s membership. It’s free.

2 comments:

Pam Houghton said...

I signed up for a B&N membership one year, and like you, found it wasn't worth it. I only get the free e-mail notifications now with the occasional coupon.

Chihuahua Girl said...

I've had a B&N membership for about 4 years now. I used to love it until this past year. I buy my books mainly online from them. They advertise free "express - 2 to 3 day shipping. " Up until last year my books used to arrive quickly. Now they show up 7 to 8 days later. For instance, I placed an order on a Friday, the book doesn't get shipped out until that next Tuesday then it takes the book 4 days (sometimes 5 days) to arrive at my home. It is very frustrating. I've called B&N customer service and they are no help and do not even offer an apology. The only reason I keep the membership is because of the free shipping -- even if it does take more than 3 days to get to me. I purchase a good amount of books per year (I don't like electronic readers as I love the feel of a real book) and the savings does pay for the price of the membership. However, B&N is slipping quite a bit in customer service compared to previous years.

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