Monday, April 12, 2010

Fundraiser Review: Fresh Cut Fundraising Flowers

By Denise Bertacchi


Product: Fresh Cut Fundraising Flowers
Manufacturer: Mrs. Bloom’s Direct
Wholesale Price: $15 per bouquet
Where to Get It: Online only at Mrs. Bloom’s Direct
Sizes/Specifications: Bouquets of One Dozen Flowers
Product Description: Fresh flowers to sell for fundraisers: roses or mixed flowers.
Recommended? Yes, with proper organization


My Review:

If you’re tired of fundraisers where you’re asked to sell candy, candles, magazines, or wrapping paper for your kid’s school, youth group or even your own organization, give Mrs. Bloom’s Direct a try.

Mrs. Bloom’s Direct is a fresh flower wholesaler that specializes in fundraisers. Groups take orders for the bouquets from customers and then place their orders online. The flowers are sent via FedEx to a central location for distribution by the group.

Organizations of any type can sign up with Mrs. Bloom’s to sell the fresh flowers. Groups are given flyers with pictures of sample bouquets (as PDFs) to use as selling tools. Groups are asked to select one or two types of bouquets to sell from a large selection of seasonal offerings.

The flowers cost a flat $15 per bouquet, which includes shipping to a central location.

Mrs. Bloom’s recommends adding $5 dollars profit to the wholesale price. A group that sells 100 bouquets would make $500 profit, making a flower sale highly profitable for relatively little effort.

These flowers would probably sell well before a holiday where people normally buy flowers: Valentine’s Day, Mother’s Day or Easter. Flowers can be sold at any time of the year.

One drawback to using Mrs. Bloom’s is that the company controls what is in the actual bouquet. You can select a certain theme, like “autumn mixed bouquet” or “St. Patrick’s Day Mixed bouquet,” but you can’t choose the variety of flower in the mix. This is probably how Mrs. Bloom’s controls cost—by only selling the flowers that are in season at their growers. However, they sell flowers from around the world, so beautiful flowers will always be in season!

Roses can be ordered in various colors, but do not include greenery. Each bouquet holds one dozen roses with the flowers still closed.

A group that chooses to sell flowers for a fundraiser would need to be highly organized. The price of the flowers includes shipping to ONE location. The group will need to be able to distribute the flowers quickly or have access to a large walk in refrigerator. Flowers arrive in a heavy cardboard box without water.

For more information on selling fresh bouquets of flowers, and to see photos of bouquet themes, check out their website: Mrs. Bloom's Direct. You can also reach them by email at fundraising@mrsblooms.com or call them at phone 888-579-3668. The main office is located at 175 Clearbrook Rd. in Elmsford, New York.

I was given two bouquets by Mrs. Bloom’s PR representative to review for this article. The flowers arrived at 8:30am via FedEx in a sturdy box. The stems were dry, and the flowers were wrapped in the same kind of plastic wrap and rubber bands that grocery store florists use. The blooms looked very fresh and the larger flowers (some sort of lily and orchid) were closed. One bouquet was kept in my dining room to review and photograph, the other bouquet was shared with a friend.

Both bouquets were a random assortment of California mixed flowers. I had no idea what some of them were, but there were at least a dozen flower stems: lilies, orchids, gladiolas, some sort of mum and a weird dark blue flower that defied identification. The bouquet also includes lots of greenery to make an eye pleasing arrangement. (Roses don’t come with greenery.)

The pink gladiolas that looked a little crushed perked up in water and closed buds began to pop open after two days. Lilies continued to pop open for 12 days, allowing the bouquet to look great for two weeks. Some flowers were discarded as they died off, but the whole arrangement looked great for 8 or 9 days, and not too bad for the remaining 6 days when the last bloom wilted.

The product reviewed in this post was provided free to the
reviewer by a representative of the manufacturer. The
opinions expressed here are those of the blogger and not influenced in
any way by the manufacturer.


Note on photos: all photos were taken of the SAME BOUQUET as it was reviewed. The flowers lasted 15 days.

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